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The Atlanta Hawks and State Farm Arena have named The Home Depot their official home improvement partner under a multiyear agreement. The deal covers arena branding and fan activities, digital content, youth and career programs, and the College Park Skyhawks; an annual donation to The Home Depot Foundation is set to begin in the 2027-28 season.
The Atlanta Hawks and State Farm Arena have named The Home Depot their official home improvement partner in a multiyear agreement spanning arena promotions, digital content and community programs. The deal also extends to the College Park Skyhawks, the Hawks’ NBA G League affiliate, while setting out an annual donation to The Home Depot Foundation beginning in the 2027-28 season.
The agreement gives The Home Depot naming rights for the Atlanta Hawks Fan Zone, an interactive area at State Farm Arena, and “Harry the Hawk’s Nest, Built by The Home Depot.” The company will also appear on the arena’s 200-Level Impact Board, LED displays at courtside and on concourses, and the venue’s digital marquee. The partnership includes in-game shot-tracking and statistics integrations.
Fans are set to see a season-long “Build the Noise” promotion, with hammer sticks distributed at all 41 regular-season home games and every Hawks playoff home game. The Home Depot will present the Hawks Value Pack ticket offer, the team’s “Built in the G” YouTube series and its roster page on Hawks.com. The agreement also provides branding, community ticketing and talent appearances connected to the College Park Skyhawks.
Community initiatives include My Dreams Realized, a program developed with Atlanta Public Schools to introduce students to construction, design and skilled-trade careers. It is anchored by a Future City Exposure Day and field-based learning. A separate Community Court Tour will offer summer basketball and fitness clinics for youth ages 6 to 16, alongside Saturday Kids Workshop DIY activities. The Hawks will make an annual contribution supporting The Home Depot Foundation’s work starting in the 2027-28 season.
A Partnership Across Arena and Community
The deal combines in-venue marketing with programs aimed at young people and local students, rather than limiting the arrangement to signage. For Hawks fans, the most visible elements are expected to be the Fan Zone branding, game-night promotions and the season-long hammer-stick giveaway. The ticket offer and team content also give the retailer recurring presence beyond the arena itself.
The community commitments add a workforce and youth-development dimension. The career program is intended to introduce students to construction, design and skilled trades, while the court tour pairs sports and fitness activities with hands-on projects. Those are announced program plans; the source report does not provide participation targets, funding amounts or measures for evaluating their results.
The agreement also connects The Home Depot with both the NBA team and its G League affiliate, extending its visibility across more than one level of the local basketball organization. The stated donation commitment begins later, in the 2027-28 season, so it is separate in timing from the arena and fan activations described in the announcement.
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How the Deal Reaches Hawks Fans
The Hawks and State Farm Arena described the arrangement as a multiyear partnership, but the announcement as reproduced by Hardware Retailing does not give its length or financial terms. Its components combine physical placement inside the venue with digital features, ticketing promotions and community programming across metro Atlanta.
Several activations are tied directly to the team’s home schedule: the giveaway is planned for all 41 regular-season home games and each Hawks playoff home game. Other elements, including the YouTube series, roster page and Skyhawks rights, broaden the partnership beyond game-night promotions. The source report identifies these items but does not provide launch dates for each activation.
““Bringing together two Atlanta institutions like the Hawks and The Home Depot allows us to continue driving meaningful impact across our city.””
— Andrew Saltzman
Terms and Program Details Not Released
The announcement does not disclose the partnership’s financial terms, exact duration or whether the agreement includes performance measures. It also gives no schedule, enrollment details or participation targets for My Dreams Realized and the Community Court Tour. The amount of the Hawks’ annual donation to The Home Depot Foundation is not specified.
Some rollout details remain unstated, including when each arena installation and digital feature will appear. The giveaway schedule is described in relation to home games, but the source does not specify distribution quantities or how fans will receive the hammer sticks. The announced plans establish the partnership’s scope, not evidence of its eventual results.
Activations Roll Out During the Season
The agreement’s fan promotions and arena features are expected to be carried out across the Hawks’ home schedule, including “Build the Noise” at regular-season and playoff home games. The partnership also calls for the Hawks and The Home Depot to deliver the announced student and youth programs, though the source report does not state their dates or registration process.
The next longer-term milestone identified is the start of the Hawks’ annual contribution to The Home Depot Foundation in the 2027-28 season. Further details about the donation, program calendars and the partnership’s duration have not been provided in the source material.
Key Questions
What did the Hawks and The Home Depot announce?
They announced a multiyear partnership naming The Home Depot the official home improvement partner of the Atlanta Hawks and State Farm Arena. The agreement covers arena branding, fan activities, content and community programs.
What will Hawks fans see at games?
The Home Depot will be featured in the Hawks Fan Zone and Harry the Hawk’s Nest, as well as on arena signs and digital displays. The company also plans the Build the Noise hammer-stick giveaway at all 41 regular-season home games and every Hawks playoff home game.
What community programs are included?
My Dreams Realized, developed with Atlanta Public Schools, will introduce students to construction, design and skilled-trade careers. The Community Court Tour will pair youth basketball and fitness clinics for ages 6 to 16 with Saturday DIY workshops.
Does the partnership include the College Park Skyhawks?
Yes. The agreement includes branding, community ticketing and talent appearances connected to the Hawks’ NBA G League affiliate, the College Park Skyhawks.
Were the financial terms released?
No financial terms or exact partnership duration were included in the source report. It also does not state the amount of the annual Home Depot Foundation donation planned to begin in the 2027-28 season.
Source: rss
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