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Benjamin Moore named Webster Green HC-130 its 2027 Color of the Year, selecting a shade from its Historical Colors collection. The company says it chose green for the family’s staying power; the pick differs from the charcoal-toned neutral it named for 2026.
Benjamin Moore has named Webster Green HC-130 its 2027 Color of the Year, choosing a mid-tone green from its Historical Colors collection. The paint company says its selection reflects the green color family’s staying power, marking a change from its 2026 choice, Silhouette AF-655, a neutral with deep charcoal undertones.
Webster Green is described by Benjamin Moore as a shade that combines jewel-tone depth with a soft, powdery quality. The company presents it as a mid-tone, with olive and deep blue-gray undertones. House Beautiful reported that Benjamin Moore’s lookbook pairs it with Nelson Blue, Wild Aster and Townsend Harbor Brown, illustrating possible combinations rather than prescribing how the paint should be used.
The color was already part of the company’s Historical Colors collection. Benjamin Moore says that collection launched in 1976 and drew inspiration from design trends of the 18th and 19th centuries that influenced North American architecture. The 2027 designation therefore gives a previously existing color a new role in the brand’s annual palette announcement.
Andrea Magno, Benjamin Moore’s vice president of brand, color and integrated marketing, said the company’s focus for 2027 centered on green. She said the brand reviewed past, present and future color trends and found variations of green had shown “remarkable staying power.” The announcement does not specify a single forecast or data set behind that assessment.
A Historical Green Takes Center Stage
The selection gives homeowners and design professionals a named color to consider as they plan paint choices for 2027, while placing a green shade at the center of Benjamin Moore’s annual promotion. Its historical collection origin also links the announcement to a longstanding part of the company’s catalog rather than introducing an entirely new color.
Benjamin Moore’s choice arrives amid broader interest in green shades from paint brands, according to House Beautiful’s report. That trend framing is not a measured account of sales or consumer demand, and the announcement does not establish that Webster Green will become a leading choice. For readers, the practical takeaway is that the company is presenting green as adaptable across different interiors and exteriors, with its lookbook offering examples of complementary colors.
The year-to-year contrast is also clear: the 2026 selection, Silhouette AF-655, was described as an elevated neutral with deep charcoal undertones, while the 2027 choice is a more overtly colored green. The contrast identifies a shift in the brand’s featured shade, not a change in its full product range or a recommendation that customers replace existing colors.
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From 1976 Collection to 2027 Pick
Benjamin Moore’s Historical Colors collection was launched in 1976, the year of the United States bicentennial, according to the source report. The collection’s hues were inspired by 18th- and 19th-century design. Webster Green comes from that range, which gives the shade a longer history than its new Color of the Year designation.
The announcement follows the brand’s 2026 selection of Silhouette AF-655. House Beautiful also noted that other paint brands had announced green shades for their 2027 Colors of the Year. The source material does not name those brands or provide a full comparison of their selections, so the broader trend should be understood as the report’s observation rather than a complete survey of the industry.
““When we looked across the past, present, and future of color trends, variations on green consistently demonstrated remarkable staying power.””
— Andrea Magno, Benjamin Moore vice president of brand, color and integrated marketing
What the Announcement Does Not Establish
The source report does not give sales figures, consumer research or other data showing how Webster Green is likely to perform with buyers. Magno’s comments describe the company’s rationale and view of color trends, not independently verified evidence of demand. It is also unclear whether Benjamin Moore plans new products, promotions or specific retail events tied to the 2027 designation.
The announcement names complementary shades in a lookbook, but it does not provide detailed guidance about how Webster Green will appear under different lighting or across paint finishes. Those results can vary by room and surface, so the suggested combinations should be treated as examples, not guarantees.
How Webster Green Is Presented
Benjamin Moore’s 2027 Color of the Year materials present Webster Green alongside Nelson Blue, Wild Aster and Townsend Harbor Brown. Readers considering the color can consult the company’s current product information and sample it in the space where it may be used; the source report does not state a release date for any new products or a schedule of further announcements.
The next developments to watch are any additional details from Benjamin Moore about availability, finishes, styling guidance or related products. For now, the confirmed news is the selection itself and the company’s stated rationale: a historical mid-tone green chosen to represent the staying power and adaptability of the green color family.
Key Questions
What is Benjamin Moore’s 2027 Color of the Year?
Webster Green HC-130, a mid-tone shade from the company’s Historical Colors collection.
Was Webster Green created for the 2027 announcement?
No. It was already part of Benjamin Moore’s Historical Colors collection, which the source report says launched in 1976. The company has now selected it as its 2027 Color of the Year.
Why did Benjamin Moore choose a green shade?
Andrea Magno said Benjamin Moore focused on green because variations in the color family showed “remarkable staying power” in the company’s review of color trends. That is the company’s stated reasoning, not a published measure of consumer demand.
What colors does Benjamin Moore pair with Webster Green?
The company’s lookbook pairs it with Nelson Blue, Wild Aster and Townsend Harbor Brown. These are styling examples in the lookbook, not requirements for using Webster Green.
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