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Crate & Barrel has entered the wallpaper market with its first wallcovering collection, developed with U.S. manufacturer York Wallcoverings. Launched Oct. 7, the designs are sold exclusively online through Crate & Barrel, Crate & Barrel Kids and CB2; pricing and other product details were not included in the source report.
Crate & Barrel has entered the wallpaper market with its first wallcovering collection, developed with York Wallcoverings and made available online through Crate & Barrel, Crate & Barrel Kids and CB2. The launch extends the retailer’s home-design offerings into wall treatments, with products spanning understated textures and graphic patterns.
The collection was developed with exclusive, in-house designs for the three retail brands, according to Design Milk’s report. It includes patterns and finishes ranging from subtle textured neutrals to bold graphic designs. The report describes materials including grasscloth, linen and hand-woven sisal, paired with several printing methods.
Those methods include digital, screen, surface and gravure printing. The techniques produce different visual and tactile effects: York’s surface printing, for example, uses 19th-century machinery to create a textured finish reminiscent of hand-blocked wallpaper, according to Design Milk. Other methods are used to reproduce details associated with hand-painted artwork or create raised surfaces.
The retailer’s design team drew on historical references as well as original artwork, rather than setting out to follow a single design trend. The collection launched Oct. 7 and is sold exclusively online through the three Crate & Barrel-related sites, the report says. It does not provide prices, product counts or details on whether the collection will later be sold in physical stores.
A New Category for Three Brands
The launch adds wallcoverings to Crate & Barrel’s product range and gives customers shopping across its main, children’s and CB2 brands access to a coordinated offering. For shoppers planning a room, the collection brings wallpaper and textured materials into the same retail ecosystem as furnishings and other home products. The source report does not say whether the designs are intended to coordinate with particular furniture lines.
The partnership also pairs a retailer’s design and distribution reach with a manufacturer that has specialized in wallcoverings for generations. York’s production experience matters because the collection relies on multiple materials and printing processes, not just repeated patterns on a single paper surface. The range may appeal to customers seeking either a restrained finish or a more prominent wall treatment, although the report provides no sales or customer-response data.
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York’s Role in the Launch
Crate & Barrel selected York Wallcoverings as its manufacturing partner. Design Milk describes York as the oldest and largest wallpaper mill in the United States and reports that it has made wallcoverings since 1895. The company’s history and specialized printing capabilities formed part of the rationale for the collaboration, according to Sebastian Brauer, Crate & Barrel’s senior vice-president of product design.
Brauer said the design process drew on vintage objects and original artwork. The references included antique tapestries, vintage ties and scarves collected at European flea markets, according to his comments to Design Milk. That description frames the designs as drawing from historical sources while being developed for the retailer’s current assortment; it does not establish how consumers will receive them or how long the collection will remain available.
“We looked to vintage references—from antique tapestries I’ve collected to vintage ties and scarves from flea markets in Europe—and also created original artwork to create designs that bring warmth and character into a room.”
— Sebastian Brauer, Crate & Barrel’s senior vice-president of product design, in comments to Design Milk
Pricing and Store Availability
The source report does not specify prices, the number of patterns, dimensions, order lead times or whether customers can obtain physical samples. It says the collection is available exclusively online through Crate & Barrel, Crate & Barrel Kids and CB2, but does not say whether that online-only arrangement is permanent or whether in-store sales are planned.
The report also gives no information about sales performance, customer demand or future additions to the assortment. While it describes the designs as intended to feel timeless, that is the design team’s stated aim, not an independently established result.
Details Shoppers May Need
Customers can browse the launch through the Crate & Barrel, Crate & Barrel Kids and CB2 online stores, according to Design Milk. The next useful details for shoppers would include product-level pricing, material and care information, availability of samples, ordering timelines and installation guidance. Those details were not included in the report.
It is also not clear whether Crate & Barrel plans to expand the collection or bring the wallcoverings into physical locations. Any such plans would require confirmation from the retailer; the announcement described in the source establishes the launch and online sales channels, but does not outline a broader rollout.
Key Questions
What did Crate & Barrel announce?
Crate & Barrel launched its first wallcovering collection, developed with York Wallcoverings and featuring designs created for Crate & Barrel, Crate & Barrel Kids and CB2.
Where can shoppers buy the collection?
The collection is available exclusively online through the Crate & Barrel, Crate & Barrel Kids and CB2 websites, according to the source report.
What materials and printing methods are included?
The reported materials include grasscloth, linen and hand-woven sisal. Printing methods include digital, screen, surface and gravure printing.
How much does the wallpaper cost?
Pricing was not included in the source report. Customers would need to check the relevant retailer listings for current product prices.
Will the wallpaper be sold in stores?
The report says the collection launched online, but does not confirm whether it will be available in physical stores or whether the online-only sales arrangement will change.
Source: rss
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