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A report by Ideal Home says green is the leading colour in several brands’ 2027 paint forecasts, with shades ranging from sage and celery to olive and deeper classic greens. The report also identifies warm browns, earthy neutrals and plaster-like pinks, but these are brand forecasts and expert assessments, not proof of what consumers will choose.
Green is the leading colour in several paint brands’ forecasts for 2027, according to a report by Ideal Home, which points to new selections from Dulux, Sherwin-Williams, Behr and Benjamin Moore. The same report expects warm browns, earthy neutrals and muted pinks to remain prominent, offering an early indication of the palettes companies are promoting for home decorating next year.
The report draws on paint companies’ colours of the year and colour edits, alongside comments from colour and design professionals. It describes a shift from the previous year’s focus on blues, yellows, reds and burgundy towards greens and warmer, more grounded shades. These are forecasts based on industry selections and expert observations, not measured data on household purchases.
Several companies have chosen green in noticeably different forms. Dulux selected Soulful Sage, described as a light sage, while Sherwin-Williams chose Celery, a light herbal green. Lick’s 2027 edit includes Green 09 and Green 23, the latter described in the report as a chartreuse-olive shade with strong yellow undertones. Behr selected mossy olive Grounded; Victory Colours chose Pepper Tree Green; and Benjamin Moore named Webster Green its 2027 colour of the year.
Other palettes in the report lean towards earthy warmth. Little Greene named Marle, a new mid-tone brown, as its colour of the year; Johnstone’s Paint selected Country Soil, a warm neutral. Graham & Brown chose Rose Earth, an earthy pink, while Lick’s edit includes plaster-like Pink 14. The report presents these shades as complementary trends rather than alternatives to the green forecast.
What the 2027 Palette Signals
Colour-of-the-year announcements can influence the shades promoted in paint ranges, furniture and home accessories, giving retailers and decorators a shared reference point for upcoming collections. For readers planning a room refresh, the forecasts offer a view of what suppliers and design specialists expect to see more of, and which colours may be easier to find across coordinated products.
The range of greens also suggests the forecast is not limited to one specific look. Light sage and celery sit alongside olive, chartreuse and deeper traditional greens. That variety may make the trend adaptable across different rooms and styles, while the accompanying browns, warm neutrals and earthy pinks provide options for softer or more layered palettes. These are practical implications of the selections, not guarantees of how the market or individual homes will change.
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How Brands Built the Forecast
Ideal Home says its yearly trend assessment uses paint brands’ annual colour announcements, colour edits and input from industry experts. Companies begin releasing selections ahead of the year they cover, and the publication uses those choices to identify recurring colours and combinations. The article compares the 2027 direction with the previous year, which it characterises as focused on elevated primary shades, including blue, yellow and red, as well as deeper reds and burgundy.
Brand selections are not a single industry-wide vote or a formal measure of public preference. They are each company’s chosen forecast or featured shade. In comments quoted by Ideal Home, Little Greene creative director Ruth Mottershead says customers increasingly value mid-tone colours for adding depth without feeling overpowering. Lick interior design director Tash Bradley says the company is seeing people approach colour with more intention rather than seeking homes that feel perfect. Those comments help explain the report’s interpretation, but do not establish how common those preferences are across all consumers.
“The popularity of mid-tone colours continues to rise, and we see this as a key trend for 2027.”
— Ruth Mottershead, creative director at Little Greene, quoted by Ideal Home
Forecasts Are Not Sales Data
The report identifies a pattern in brand announcements, but it does not provide sales figures, consumer surveys or a shared industry methodology to measure how widely each shade will be used in 2027. It is not clear whether green will become the most purchased or most frequently used colour in homes, or how the forecasts will compare with actual decorating choices.
Nor does the article quantify how much interest has changed from the previous year. Its descriptions of rising popularity and shifting preferences are attributed to design professionals and brands. The choices also vary by company, so the list should be read as a collection of forecasts rather than a definitive ranking of all paint colours.
More Brand Launches Ahead
As 2027 approaches, paint companies and home retailers may add further colour announcements, product launches and styling suggestions. Those releases could broaden or alter the palette described in the report. For now, the clearest supported takeaway is that green appears across multiple brands’ selections, while warm browns, neutrals and earthy pinks feature as accompanying shades.
Whether those forecasts translate into widespread decorating choices will become clearer through later product releases and market or consumer data. Until then, the selections offer an early guide to the colours brands expect to promote, not a confirmed account of what people will choose for their homes.
Key Questions
Which colour is forecast to lead home colour trends in 2027?
Green is the standout in Ideal Home’s report, appearing in selections from Dulux, Sherwin-Williams, Lick, Behr, Victory Colours and Benjamin Moore.
What shades of green are included?
The report covers a broad range, including light sage and celery, yellow-toned chartreuse-olive, mossy olive, rich green and the classic shade Webster Green.
What other colours are forecast for 2027?
Brands also selected mid-tone browns, warm neutrals and earthy pinks. Examples in the report include Little Greene’s Marle, Johnstone’s Paint’s Country Soil and Graham & Brown’s Rose Earth.
Does this mean green will be the most popular colour in homes?
Not necessarily. The report identifies a pattern in brand forecasts and expert comments; it does not provide sales figures or consumer research confirming that green will be the most-used colour.
Source: idealhome.co.uk
