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Livingetc has published a profile of real estate entrepreneur Veronica Lafleur’s Milan apartment, designed by Gaia Venuti of GaiaHomeProject. The residence also serves as Lafleur’s creative studio and business meeting space, with a design built around saturated color, contrasting materials and a deliberate personal fresh start.
Livingetc has profiled a Milan apartment designed by interior designer Gaia Venuti for real estate entrepreneur Veronica Lafleur, whose home also functions as a creative studio and meeting place for her business, BetterCallVero. The report describes a design organized around bold color, tactile contrasts and Lafleur’s stated wish for a fresh start.
Venuti, who works under the name GaiaHomeProject, developed the interior from a pair of Cornaro sofas designed by Carlo Scarpa for Cassina. Their blue velvet upholstery and burgundy lacquered frames supplied the starting point for a home that uses saturated hues alongside dark marble, terrazzo, cork and metal. Venuti described the sofas as the project’s “genetic code.”
The designer said she approached the apartment as a sequence of visual and emotional transitions rather than a set of separate rooms. Burgundy cabinetry and dark surfaces appear alongside an ochre-yellow room, while the bedroom combines lavender-gray walls, chartreuse linen and a silver faux-leather headboard. Venuti said proportion matters when using strong color, which she applies either as an accent or to define specific architectural volumes.
Lafleur told Livingetc she brought none of her previous belongings into the apartment, because she wanted it to represent a personal and professional new beginning. In the garden-facing work area, natural cork covers the walls; Venuti paired its warm, sound-absorbing surface with metal furniture. The source identifies the apartment’s uses and design choices but does not provide its address, dimensions or renovation budget.
A Home Designed for Work and Rest
The apartment’s dual role gives the design a practical purpose beyond appearance: it must support Lafleur’s private life while also accommodating creative work and business meetings. Its varied materials and color schemes are presented as part of an effort to make those settings feel connected to her personality, rather than treating the workplace as separate from the home.
The project also illustrates Venuti’s stated method of using furniture and material contrast to establish a palette. The sofas set the direction, while cork, steel, marble and terrazzo introduce differences in texture and temperature. Those choices are the designer’s approach as described in the article, not evidence of a broader shift in the interiors market.
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The Sofas That Set the Palette
The collaboration began after Venuti and Lafleur met during the closing of a retail property deal. Lafleur recalled that the designer wore a color combination she would not have considered herself, but that it worked. The encounter led to a commission for her apartment.
Lafleur told Livingetc that the home was meant to embody a new phase, and she chose not to carry items over from her previous residence. Venuti described her wider design process as beginning with a defining element and developing the rest of the home from it. For this project, that element was the pair of Scarpa sofas.
““I wanted this space to represent a complete fresh start, both personally and professionally.””
— Veronica Lafleur, homeowner
Project Details Not Published
The Livingetc report does not state when the apartment was completed, how large it is, what the project cost or whether structural work was involved. It also does not give a full inventory of furnishings or identify the specific metal pieces shown. The article presents Lafleur’s and Venuti’s descriptions of the home and its design aims; it does not independently assess how the space performs as a workplace or residence.
No Further Project Plans Given
The source describes a completed apartment tour and does not announce a future renovation phase, public event or follow-up milestone. The home’s ongoing role as Lafleur’s residence, creative studio and meeting space is the next development indicated by the report. Further details would depend on additional information from Lafleur, Venuti or Livingetc.
Key Questions
Who designed Veronica Lafleur’s Milan apartment?
Gaia Venuti, working under the name GaiaHomeProject, designed the apartment, according to Livingetc.
What is the apartment used for?
It serves as Lafleur’s private home, creative studio and meeting space for her real estate business, BetterCallVero.
What inspired the apartment’s color scheme?
The starting point was a pair of Carlo Scarpa-designed Cornaro sofas for Cassina, with blue velvet upholstery and burgundy lacquered frames.
Why did Lafleur leave her previous belongings behind?
Lafleur said she wanted the apartment to mark a fresh start personally and professionally, so she chose not to bring items from her previous home.
How does the design combine color and materials?
The reported palette includes burgundy, ochre, lavender-gray and chartreuse, paired with materials such as cork, steel, dark marble and terrazzo. Venuti said she uses intense color as an accent or to define architectural volumes.
Source: livingetc.com
