TL;DR
Plum and other purple-toned home furnishings are gaining traction, according to sales and sourcing figures cited by Havenly’s Lee Anne Blake. Designers recommend choosing a deep, complex plum and balancing it with complementary colors and materials; flowers and smaller accessories offer a lower-commitment test.
Blake said orders for purple and plum furniture at Interior Define rose in each quarter from Q3 2025 through Q3 2026, amounting to a 34 percent relative increase. She also said Havenly designers sourced 53 percent more plum and jewel-toned decor year over year. The report does not specify the number of orders or items behind those percentages.
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Blake said customers shopping Havenly’s brands are requesting white, cream and beige pieces less often. She connected the preference for color and moodier interiors with the current interest in Art Deco, and described plum as more grounded than a bright purple because of its warm brown and red undertones.
Designers quoted in the report advise looking for a plum with depth rather than a vivid, blue-toned or “grape” purple. They suggest introducing it through paint, wallpaper or larger upholstery for a stronger statement, or using an accent chair, pillow, artwork, rug or flowers to test the color in an existing palette.
How Plum Can Fit a Home
The trend matters to readers making decorating or furnishing choices because plum can be tried at different levels of commitment. A vase of berry-colored dahlias, suggested by Marshalls and T.J. Maxx home expert Taniya Nayak, lets someone judge how the shade looks with a room’s existing colors and lighting before buying a permanent piece. Smaller accents offer another way to experiment without repainting or replacing large furnishings.
For people ready to make a larger change, designers say plum need not be isolated in a mostly neutral room. Lindsay Angyus of KSA Design Group recommends relating it to other expressive colors, including muddy olive, tobacco brown or dusty pink. The report also advises considering materials such as aged brass, stone, patterned textiles and rich woods. Those are design recommendations, not evidence that every pairing will suit every room.
Scale and placement also matter. Designers cited powder rooms, libraries and primary bathrooms as spaces where a more immersive color treatment may be easier to try than in a large, frequently used area. That guidance gives homeowners a way to test a bold choice in a contained space while considering how it relates to the rest of the home.
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The Sales Figures Behind Plum
The report presents plum as part of a broader turn toward more colorful, moodier interiors, rather than as a standalone paint trend. Blake said requests for white, cream and beige pieces have fallen among customers shopping Havenly’s brands, while plum and jewel tones have grown in both furniture orders and decor sourcing.
The data has specific limits: the furniture figure covers orders at Interior Define across the quarters from Q3 2025 to Q3 2026, while the decor comparison is described as year over year. The report does not provide underlying totals, identify the comparison period for the decor figure in more detail, or establish that the figures represent the entire home furnishings market.
The designers’ practical advice centers on hue and balance. Kamber Mason cautioned against grape-like purples associated with children’s products, while Isabel Clune recommended plums with brown, red or gray undertones. Erika Johnston said an accent may feel disconnected if its proportion is too small or it does not relate to the rest of the room; she suggested adjusting the color balance or adding a third shade.
““Because plum carries warm brown and red undertones, it reads more like an earthy, grounded neutral than an intimidating bright color.””
— Lee Anne Blake, Havenly chief commercial officer
What the Trend Data Leaves Open
The reported figures indicate increased demand within the named businesses and sourcing activity, but do not establish how widely the pattern extends across the home-design industry. The article gives no raw order or item counts, and the 34 percent figure is described as a relative increase without a fuller account of its calculation or baseline.
The report says designers expect purple to remain a major force in 2027, but it provides no forecast methodology or market-wide data to verify that projection. It also does not identify which plum products, finishes or room applications are selling most. The available evidence supports a reported rise in interest, not a guarantee that the color will suit every space or remain in demand.
How Homeowners Can Test Plum
For now, the practical next step is to try the shade at a scale that fits the room and the homeowner’s appetite for change. Flowers, a pillow or artwork can show how plum interacts with daylight, existing furnishings and wall colors. If the combination works, a larger piece or painted surface can extend the palette.
Anyone considering a full room treatment can compare plum samples in the actual space and view them under different lighting before committing. The report offers designers’ styling advice, but does not announce a new product launch or provide a timetable for further sales data. Whether demand continues through 2027 remains to be seen.
Key Questions
What is the reported change in plum furniture demand?
Havenly Chief Commercial Officer Lee Anne Blake said orders for purple and plum furniture at Interior Define increased consecutively each quarter from Q3 2025 through Q3 2026, a 34 percent relative increase. The report does not give order totals.
What is a low-commitment way to try plum at home?
Nayak suggests arranging plum or berry-colored dahlias in a glass vase. A pillow, small rug or artwork can also introduce the shade without changing a room’s permanent finishes.
Which plum shades do the designers recommend?
The designers quoted favor complex, deep plums with brown, red or gray undertones, rather than bright, grape-like or strongly blue-purple shades.
Which colors and materials can work with plum?
Angyus suggests colors such as muddy olive, tobacco brown and dusty pink. The report also mentions aged brass, stone, patterned textiles and rich woods as materials that can give a plum scheme more depth.
Does the report show plum is trending across the entire market?
No. It cites sales and sourcing figures from businesses associated with Havenly and Interior Define, but provides no market-wide data or underlying totals. The figures show reported growth in those measures, not a verified industry-wide trend.
Source: rss
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